Strategy & Purpose
Building A Better Tomorrow™
Our corporate purpose is to build A Better Tomorrow™ by reducing the health impact of our business. To achieve this, our strategic aim is to progressively transform our portfolio by actively encouraging adult smokers to switch to less risky products compared to smoking; a transformation delivering long-term multi-stakeholder value.
A Better Tomorrow™
Our purpose is to build A Better Tomorrow™ by reducing the health impact of our business. At its core, this is about encouraging those who would otherwise continue to smoke to switch completely to scientifically-substantiated, reduced-risk alternativesFind out more
Recognising the important role that alternative sources of nicotine with lower health risks offer to smokers who may not otherwise want, or choose, to give upRead more >
Learn more about how we are using robust science to demonstrate the reduced-risk status of our non-combustible productsRead more >
Careers at BAT
#BETHECHANGE Visit our Careers site and help us build A Better Tomorrow™
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Our sustainability agenda reflects the changing external environment, with ESG goals and targets that are right for our business and available for all to seeRead more >
Our business is on a transformation journey. We see new opportunities to capture consumer moments and to satisfy changing consumer preferencesRead more >
A modern company
Our goal is to build the Enterprise of the Future. A global, consumer-centric, multi-category company, with sustainability at its coreRead more >