Who we are
We are BAT
We are a leading consumer goods business, thanks to our global portfolio of brands, a successful strategy and talented people. Our purpose is to build A Better Tomorrow™ by reducing the health impact of our business through offering a greater choice of enjoyable and less risky*† products for our consumers.
Founded over 120 years ago, BAT is a global business with a rich heritage. We sell five main categories of products: Vapour, Heated Tobacco, Modern Oral, Traditional Oral and combustible cigarettesFind out more
At a glance
Get a sense of our truly global scale, our business results and our targets to build A Better Tomorrow™Read more >
We want our people to be bold, fast, empowered, responsible and diverse. Our ethos is designed to enable this and to build a future-fit cultureRead more >
Careers at BAT
#BETHECHANGE Visit our Careers site and help us build A Better Tomorrow™
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The quality of our people is a major reason why BAT continues to perform well – and why we are so excited about the future as we work together to transform our businessExplore our people
Meet the leaders who drive our business, guide our strategy and lead our peopleRead more >
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Good corporate governance is essential to achieving our business objectivesRead more >
We were founded in 1902. Learn more about out we’ve evolved since thenRead more >
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Our collaboration with McLaren is rooted in advanced technology and innovation, supporting our purpose to deliver A Better Tomorrow™Explore more
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Flora Okereke, BAT’s Head of Regulatory Insights and Foresights, discusses the positive impact of BAT’s A Better Tomorrow™ ambition in the latest edition of Tobacco Reporter magazine.Read more >