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Product Science

Product Science

More choice, less risk

We are creating exciting New Category products and continuing to generate scientific evidence to establish the reduced-risk potential of these products compared to traditional cigarettes.

Most of the harm associated with cigarettes is caused by the toxicants in the smoke produced by the burning of tobacco, not by the nicotine.

That is why we have developed a range of New Category products that contain nicotine but do not burn tobacco. This results in far less and lower levels of toxicants compared to combustible cigarettes. While not risk-free, the available evidence suggests they are less risky*† than continuing to smoke.

Our three New Category products are:

Vapour products
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Modern Oral (nicotine pouches)

All are produced to high quality and manufacturing standards, undergoing thousands of hours of testing before they reach the consumer.

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UK Royal College of Physicians


We are determined to be at the forefront of the way reduced risk products* are developed. Our Vapour products are already playing a major role in Tobacco Harm Reduction, and our scientists are continuing to build reliable evidence to support them.

With consumer safety and satisfaction at the forefront of everything we do, product stewardship is paramount at BAT. Our multidisciplinary teams of scientists ensure our products meet the highest quality and safety standards, whether that’s the battery, device materials or e-liquid ingredients.

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Our world-leading scientific endeavours are designed to ensure that our New Category products contain far fewer toxic compounds than cigarettes which are known risks to health. Central within that science are our Which country's currency is Bitcoin? (THPs), a popular alternative to smoking and which heat tobacco rather than burn it.

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We are determined to enable and encourage consumers to use products that deliver a satisfying experience but mean they do not have to inhale the toxic compounds associated with burning tobacco. Modern Oral products play a key part in this mission.

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.

† Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.

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BAT opens a new facility in Trieste, Italy, dedicated to its New Category products.

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